The number 1 reason your launch will fail.
You’ve done all the hard work, you know there’s demand for it and your new product or service is ready and you can’t wait to share it.
So you post about it on Instagram, and it flops.
You haven’t done the prep work.
You need to get your audience ready, sharing teasers, behind the scenes, talk about what you’re doing ahead of the launch.
You need to HAVE an audience, an email waiting list is always a great idea, but don’t rely on Instagram for your launch.
You need content and lots of it. We need videos, images, stories, demos etc
You’re not talking about it enough. Don’t be ashamed to keep banging on about your new thing, sometimes people need time to consider and then they need reminders.
If you’re in a hurry to sell, put time restricted incentives in place (lower price for the first 48 hours / extra something if you buy now, limited edition product, a service you’ll only be offering once)
How do you prep for a launch?